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Prima Donna Bridalwear opened in Norwich Caste Mall shopping centre in 1993, and moved to Timberhill in Norwich in 2014.

The shop is run by mother and daughter Kathleen and Sonia Padovani - who offer a very personal touch to customers, with a relaxed and friendly service to help you choose the perfect dress, veil and other accessories for your big day.

We have one of the largest showrooms in Norwich, so you have all the space and comfort you need to select bridal and special occasion attire. Our showroom is also fully air conditioned!

As an independent retailer we stock top designers from all over the world, with some sensational gowns from Paris and Milan, as well as the best of the British designs.

So why not come and take a look for yourself, and find out how we can help make your wedding a special day you will remember forever!


When it comes to shopping for your dress, bring one or two people whose opinion you really value. Too many people can make it very confusing as they normally all have different views and this can make it even more difficult to decide.

Wedding gowns can take up to six months to order in store, and bear in mind there is fitting and possibly alterations to be carried out. So you need to make sure that you allow plenty of time. There's nothing worse than feeling that you are being hurried into making a decision.

If you don't have much time until your wedding, don't despair! Some designers will make dressers for a rush fee and we always have some gowns which you can buy from stock. Our quickest bride bought her dress in the morning and wore it in the afternoon!

Try to wear the right style and colour underwear, and a good bra can really help.

It's important to keep an open mind, because often the dress you don't like on the hanger looks perfect when it's on. Your personal consultant will serve as a good guide, they are there to listen to you and their advice is invaluable.


Prima Donna Bridal has a professional gown cleaning service. In addition, we can preserve acid-free boxes to keep as a family heirloom.

We also provide travel boxes, small enough to be taken on an aeroplane as hand luggage, for brides having a wedding abroad.


Travel box from £49.00

Dry cleaning from £75.00

Cleaning and boxing service from £135.00


We have a large collection of evening and cocktail dresses, with exclusive ranges from leading designers around the world.

With sizes 6 to 26 in stock, and in-house alterations available, we can guarantee you will look and feel fabulous.

Ask any girl what is the most important thing about prom night and she will always tell you it's the dress! Prom is one of the most memorable nights in school-life as well something you will recall all your life.

That is why it's vital that you dress with appropriate care and significance.

OK, so you've been asked to the prom and you haven't got a stitch to wear! Not a problem, we at Prima Donna will help you find that perfect prom dress and make you look and feel like a princess.


Click the links above in the boxes to go to the various sections of the website. Check out the VIP Lounge, Blog our Services, and where to Find Us




MONDAY 10am to 5pm

TUESDAY 10am to 5pm
THURSDAY 10am to 5pm(Appointments 5-8pm)
FRIDAY 10am to 5pm
SATURDAY 10am tp 5pm
SUNDAY 10am to 5pm

Visit our Bridal Shop